Primedia Studios’ Deal or No Deal South Africa and The Masked Singer South Africa significantly increased viewership in their prime-time slots, and The Masked Singer South Africa became the most-watched show on SABC 3. Primedia has achieved this by tapping into technological advancements, using AI to plan media and optimise selecting and scheduling content and collaborating with leading local and global content creators.
Primedia has re-engineered and enhanced its value proposition to the media industry, including advertisers and marketers, in the past year through its passionate preoccupation to exceed audience and client expectations. Primedia Studios had also acquired the exclusive rights to create and distribute a local version of Deal or No Deal. Furthermore, Procter also announced that the group would launch Primedia Studios and had acquired the exclusive rights to create and distribute a local version of The Masked Singer, one of the world’s most popular television shows, in a partnership with Anele Mdoda’s production company, Rose and Oaks Media.
It also gave guests a confidential insight into planned upcoming media offerings.Īt PrimeX 2022, Procter had committed to investing in innovative projects across the different divisions within the Primedia Group – Primedia Broadcast, Primedia Outdoor and Primedia Retail. At PrimeX 2023, a spectacular by-invitation-only industry event for decision makers, media executives, talent and thought leaders hosted by group CEO Jonathan Procter, the company reported on multiple success stories, lessons learned and its rapid iteration approach from the past year.
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